Having the user have the option to 'unsubscribe' from all emailed communications. Currently we have no option and have no choice at times but to send a notification to all account holders not just permit holders etc. When we email our registered parking accounts, sometimes this communication also needs to be sent to those who were unable to get a permit and still drive (we are sold out of permits atm), those who use temporary permits and those who occasionally attend our campus and were registered in the past. Currently that number is over 23,000 accounts. Each time I send a mass email, my inbox is then inundated with emails requesting to be 'taken off our mailing list' which leave the only option for us to go into each and every one of these requests and disable their account. We have no way of knowing whether a student at our university has graduated, dropped out etc. or whether an employee is still employed or whether a member still has a membership to our athletic centre or not. Giving the user the option to simply click on a 'unsubscribe' option at the end of each email notification, would free up our inbox each time communications need to be sent and give the user more control as to what they receive. 

To give reference, a communication needed to be sent out at 10am about upcoming lot closures and events and I received 200 emails within 3 hours asking to unsubscribe from all emails. This number will grow substantially more and flood my inbox. Therefore, this takes up almost my entire day. Please give users the option to opt out of these communications on their own.

IO1-T2

14/3